Working as a graphic designer for almost 30 years, the last sixteen of which I've spent as a freelancer, has honed my most valuable asset—flexibility in my ability to deliver.
As a business owner and freelance design professional, I spent several years as a senior graphic designer for a corporate in-house creative services team. The confluence of these professional experiences inspired me to launch my graphic design company, Beryl Creative, Inc., in 2008. This experience has been invaluable and my most significant asset. Every day as a freelancer is unique and presents many opportunities to try or learn something new. I am not afraid to jump in head-first!
I have a solid background in many design processes and have worked on or participated in a wide variety of projects. Over the years, I have focused my experience on planning and creating countless visual content. From logo and branding design to advertisement design, social media graphics, web design, print collateral, graphic illustrations, infographics, publications, and more, I emphasize concepts, communication objectives, and attention to detail.
My priority has always been meeting and exceeding my client's needs and expectations. As part of their marketing team, I strive to help people achieve their communication goals. Their success is my success, too.
Want to work on a project together? Hire me!
Lori Jenkins Hale, Graphic Designer